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News & Press

Apr 5, 2021

Wine Forward Spritzer Launches From Award-Winning Line 39 Wines

Award-win­ning pre­mi­um Cal­i­for­nia wine brand, Line 39, announces the first vari­etal-based wine spritzer with Line 39 Spritzers (SRP $12.99/4pk). Launch­ing in the bet­ter-for-you cat­e­go­ry Line 39 Spritzers are only 100 calo­ries with 5% alco­hol and ready to be enjoyed in con­ve­nient sin­gle-serv­ing 250ml reseal­able alu­minum bot­tles. Line 39 Spritzers offers a pre­mi­um wine-based alter­na­tive for the avid wine drinker offer­ing the same Line 39 wines con­sumers know and love, with no added sug­ar, few­er calo­ries, low­er alco­hol, and a kick of spritz.

"We are wit­ness­ing a grow­ing demand for low-calo­rie, bet­ter-for-you options, and as always, our nim­ble and con­sumer-for­ward com­pa­ny is look­ing to meet that demand, this time with Line 39 Spritzers," com­ments Chris­tine Moll, Chief Mar­ket­ing Offi­cer of O'Neill Vint­ners & Dis­tillers, pro­duc­ers of Line 39 wines.

Made with only three ingre­di­ents, this new spritzer boasts Line 39 wine, sparkling water, and a hint of nat­ur­al fruit fla­vor. Fea­tur­ing three vari­etal-based options — Sauvi­gnon Blanc, Rosé, and Pinot Noir — Line 39 includes the same pre­mi­um vari­etal wines in its spritzer as enjoyed in its 750ml bot­tles. In a class of its own, and opt­ing for trans­paren­cy and qual­i­ty, the launch of Line 39 Spritzers is led by the sophis­ti­cat­ed wine-for­ward blend. Stay­ing true to each vari­etal, all fruit fla­vors have been care­ful­ly select­ed and paired to enhance the wine grape vari­etal char­ac­ter­is­tics: Sauvi­gnon Blanc with a hint of lemon, Rosé with a hint of straw­ber­ry and Pinot Noir with a hint of black cherry.

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