Robert Hall Winery Launches Regenerative Organic Certified® Wines In Earth Month Exclusively At Whole Foods Market

PASO ROB­LES, Calif., (April 2, 2026) — Robert Hall Win­ery, a pio­neer in the Paso Rob­les AVA and a Regen­er­a­tive Organ­ic Cer­ti­fied® estate, today announces the launch of two Regen­er­a­tive Organ­ic Cer­ti­fied® wines exclu­sive­ly at Whole Foods Mar­ket, 2024 Caber­net Sauvi­gnon and 2025 Sauvi­gnon Blanc, SRP $29.99.

Robert Hall Win­ery, an O’Neill Vint­ners & Dis­tillers B Corp Cer­ti­fied win­ery, has pro­duced the first Regen­er­a­tive Organ­ic Cer­ti­fied® com­mer­cial­ly avail­able wines in dis­tri­b­u­tion at retail in hon­or of Earth Month, a ground­break­ing achieve­ment for the future of wine.

Regen­er­a­tive farm­ing is a future-for­ward approach that address­es glob­al chal­lenges cre­at­ed by con­ven­tion­al agri­cul­ture by restor­ing soil health and seques­ter­ing car­bon. Paso Rob­les has emerged as a leader for regen­er­a­tive organ­ic viti­cul­ture, and Robert Hall Win­ery is among a small group to achieve Regen­er­a­tive Organ­ic Certification®(ROC®). This rig­or­ous stan­dard, built on the foun­da­tion of organ­ic cer­ti­fi­ca­tion, sets the bar across three core pil­lars: soil health, ani­mal graz­ing inte­gra­tion, and work­er fairness.The align­ment between Robert Hall Win­ery and Whole Foods Mar­ket is root­ed in a shared belief that the future of agri­cul­ture must be regen­er­a­tive and trans­par­ent. Togeth­er, they are redefin­ing how cli­mate-smart, val­ues-dri­ven prod­ucts reach con­sumers, meet­ing at the inter­sec­tion of qual­i­ty, integri­ty, and envi­ron­men­tal stewardship. 

Jeff O'Neill, Founder & CEO of O’Neill Vint­ners & Dis­tillers, has been an envi­ron­men­tal cham­pi­on for more than two decades exe­cut­ing on an unwa­ver­ing belief of ​“farm­ing for the future,” cement­ing O’Neill as the leader in at-scale sus­tain­able viti­cul­ture. What began as a long-term com­mit­ment to bet­ter farm­ing for O’Neill has become a defin­ing mis­sion that cul­mi­nates in bring­ing Regen­er­a­tive Organ­ic Cer­ti­fied® wines direct­ly to the every­day consumer. 

“For over 20 years, we have believed that farm­ing isn’t just about what we pro­duce today, it’s about what we leave behind for the next gen­er­a­tion,” said O’Neill. ​“Regen­er­a­tive agri­cul­ture is the most impor­tant evo­lu­tion of that belief. We are proud to bring that to the every­day con­sumer, mak­ing it more acces­si­ble in the mar­ket­place and at an approach­able price point, so any­one can choose to walk with us on this journey."

As con­sumers increas­ing­ly make pur­chas­ing deci­sions shaped by val­ues as much as qual­i­ty, Chief Mar­ket­ing Offi­cer and EVP Lux­u­ry at O’Neill Vint­ners & Dis­tillers, Maeve Pes­quera, rec­og­nizes that the oppor­tu­ni­ty is no longer just to pro­duce dif­fer­ent­ly, but to com­mu­ni­cate dif­fer­ent­ly, mak­ing pur­pose vis­i­ble at the exact moment choice is made. ​“Con­sumers are not just ask­ing what is in the bot­tle; they are ask­ing what it stands for,” said Pes­quera. ​“Our role is to make that answer imme­di­ate and intu­itive at the shelf, where trust is built in sec­onds. With Robert Hall ROC® wines, we moved the Regen­er­a­tive Organ­ic Cer­ti­fied® and B‑Corp Cer­ti­fied seals to the front of the wine label, cre­at­ing a clear, con­sumer-fac­ing expres­sion of purpose."

This com­mit­ment extends beyond pack­ag­ing into edu­ca­tion and engage­ment, with Robert Hall ROC® wines fea­tured in the Whole Foods Mar­ket employ­ee ​“WINE 201” cur­ricu­lum host­ed by Wine Fol­ly, equip­ping Whole Foods retail teams with a deep­er under­stand­ing of regen­er­a­tive agri­cul­ture and empow­er­ing them to speak clear­ly and con­fi­dent­ly to con­sumers about its impact on wine qual­i­ty, land stew­ard­ship, and long-term sustainability.

The Robert Hall ROC® 2024 Caber­net Sauvi­gnon and 2025 Sauvi­gnon Blanc, made by Wine­mak­er Aman­da Gorter, are avail­able at Whole Foods Mar­kets nation­al­ly, SRP $29.99.