O'Neill Vintners & Distillers Launches Fitvine Free First To Market With Functional, Non-Alcoholic Wine

Lark­spur, Calif., Jan­u­ary 6, 2026 — O’Neill Vint­ners & Dis­tillers’ FitVine Wine, a leader in bet­ter-for-you wines, today announced the launch of FitVine Free. O’Neill, a Cer­ti­fied B Corp com­pa­ny, is the first to mar­ket with a func­tion­al ver­jus-based, non-alco­holic wine craft­ed from the ground up with pur­pose, fla­vor, and well­ness in mind. 

Non-alco­holic wine shouldn’t feel like a com­pro­mise. FitVine Free was cre­at­ed for con­sumers who want to stay present, feel good, and still enjoy the rit­u­al and fla­vor of wine, with­out the alco­hol, added sug­ar, or excess calories.

While many non-alco­holic wines begin as ful­ly fer­ment­ed wine and then remove the alco­hol, often strip­ping away char­ac­ter in the process, FitVine Free Wine­mak­er Steven DeCos­ta takes a dif­fer­ent approach. The wine is craft­ed from high-qual­i­ty Cal­i­for­nia ver­jus, an ear­ly-har­vest grape juice prized for its nat­ur­al vibran­cy and fresh­ness. Real fruit juice is lay­ered in to deliv­er func­tion­al ben­e­fits, includ­ing elec­trolytes like potas­si­um and mag­ne­sium to sup­port hydra­tion, fin­ished with a bright, crave­able flavor.

In its flag­ship Pow­er Red, FitVine Free goes one step fur­ther with a sub­tle infu­sion of adap­to­gens, includ­ing gin­seng, pas­sion­flower, and oth­er botan­i­cals tra­di­tion­al­ly asso­ci­at­ed with bal­ance and resilience, thought­ful­ly craft­ed to com­ple­ment an active, mind­ful lifestyle.

The result is a wine alter­na­tive that is crisp, bal­anced, and occa­sion-wor­thy. Each FitVine Free selec­tion con­tains less than 0.5% ABV, no sug­ar added, and 35 calo­ries or less per serv­ing, mak­ing it an easy choice for week­day din­ners, cel­e­bra­tions, and every­thing in between.

The FitVine Free line­up includes three dis­tinct styles:

• Pow­er Red (Petite Sir­ah): Black­ber­ry, plum, blue­ber­ry, and oak
• Sparkling White (Chardon­nay): Ripe apple, peach, oak, and white tea
• Sparkling Rosé (Pinot Noir): Rasp­ber­ry, straw­ber­ry, and cit­rus blos­som
  

“FitVine Free is proof that ​‘bet­ter-for-you’ can still taste great,” said Founder and CEO, Jeff O’Neill. ​“We saw an oppor­tu­ni­ty to lead the cat­e­go­ry for­ward-not just with non-alco­holic wine, but with a func­tion­al option that deliv­ers on fla­vor, qual­i­ty, and near­ly half the price of most oth­er wines in this category.”

Prod­uct Highlights: 

• Craft­ed from the ground up with vibrant Cal­i­for­nia ver­jus, not de-alco­holized wine 
• Made with real fruit, elec­trolytes, and func­tion­al ingredients
• No sug­ar added; 35 calo­ries or less per serving 
• Three styles designed for every occasion

FitVine Free rep­re­sents the next evo­lu­tion of wine, one where fla­vor, func­tion, and lifestyle align in a sin­gle glass. For more infor­ma­tion or to shop FitVine Free, vis­it fitvinewine​.com/free