O’NEILL VINTNERS & DISTILLERS LAUNCH CATALYST ENERGY DRINK, ENTERING THE FUNCTIONAL BEVERAGE MARKET

Lark­spur, Calif., July 10, 2025 - O’Neill Vint­ners & Dis­tillers, a Cer­ti­fied B Cor­po­ra­tion, bold­ly enters the fast-grow­ing func­tion­al bev­er­age mar­ket with the launch of Cat­a­lyst, an ener­gy drink designed for today’s health-con­scious con­sumer. This strate­gic expan­sion marks a piv­otal moment for the fam­i­ly-owned orga­ni­za­tion, evolv­ing its port­fo­lio beyond wine and spir­its to enter the inter­sec­tion of ener­gy drinks and func­tion­al beverages.

The US func­tion­al bev­er­age mar­ket is see­ing strong growth, par­tic­u­lar­ly in the ener­gy and sports drinks cat­e­gories, with the seg­ment expand­ing by 15.4% this year. Cat­a­lyst is enter­ing this mar­ket to meet evolv­ing con­sumer pref­er­ences for health­i­er, great-tast­ing ener­gy drinks that com­bine mod­er­ate caf­feine with low-to-no sug­ar and added nat­ur­al vit­a­mins and sup­ple­ments. Cat­a­lyst aligns with these pref­er­ences, offer­ing 120mg of caf­feine, 10 calo­ries, zero sug­ar, and no arti­fi­cial sweet­en­ers, col­ors, or flavors.

Cat­a­lyst deliv­ers sus­tained per­for­mance, with­out the sug­ar load or ​‘spike and crash’ effect, through an inno­v­a­tive for­mu­la of pre­mi­um nootrop­ics that work syn­er­gis­ti­cal­ly to sharp­en focus, enhance men­tal clar­i­ty, and sus­tain cog­ni­tive per­for­mance. Pow­ered by plant-based caf­feine and for­ti­fied with essen­tial vit­a­mins B12 and B6, Cat­a­lyst also sup­ports ele­vat­ed metab­o­lism and nat­ur­al ener­gy production.

“Our goal with Cat­a­lyst is to offer an ener­gy drink that doesn’t com­pro­mise on health, fla­vor, or effi­ca­cy,” said Jeff O’Neill, Founder and CEO of O’Neill Vint­ners & Dis­tillers. ​“We’re proud to intro­duce a prod­uct that embod­ies our com­mit­ment to inno­va­tion and quality.” 

Housed in a sleek, mod­ern can, Cat­a­lyst is avail­able in six fla­vors, Super­Ber­ry, Pom­Pow­er, Grape­fruit Frost, Fruit Fusion, Cit­rus Spark, and Orange Dream, at a com­pet­i­tive price of $32.99 for a 12-pack and $2.99 for a sin­gle 12-ounce can. Cat­a­lyst can be pur­chased online at drinkcat​a​lyst​.com or at select retailers.