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B Corp

Peo­ple Using Busi­ness as a Force for Good™

B Corp

O’Neill Vint­ners & Dis­tillers is proud to join the glob­al com­mu­ni­ty of Cer­ti­fied B Cor­po­ra­tions deter­mined to rede­fine suc­cess in busi­ness and build a more inclu­sive and sus­tain­able econ­o­my – Ben­e­fit for all.

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B Mis­sion Driven

True to O’Neill’s core val­ues, the mis­sion behind B Corp is cen­tered around long-term vision and con­tin­u­ous improve­ment for the ben­e­fit of all. As an indus­try so close­ly con­nect­ed to peo­ple and the plan­et, O’Neill fos­ters a com­pa­ny cul­ture that empow­ers a holis­tic approach to solv­ing busi­ness challenges –

For­ward Thinkers | Inge­nu­ity That Nev­er Quits | A Hand­shake You Can Trust | Always Deliver

Regen Reduced

B Green

From grape to bot­tle, O’Neill focus­es on reduc­ing the envi­ron­men­tal impact our prod­ucts car­ry at scale. We’ve decreased nat­ur­al gas usage in the dis­til­la­tion process and saved over 500,000 glass bot­tles from pro­cess­ing plants by offer­ing our wines in kegged formats.

Addi­tion­al­ly, we’ve intro­duced a pro­gram that assists our grow­er part­ners in their jour­ney to get their sus­tain­abil­i­ty cer­ti­fi­ca­tion. To date, over 85% of our grow­ers are cer­ti­fied as part of our goal to pur­chase 100% of our grapes from cer­ti­fied sus­tain­able grow­ers by 2023.

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B Regen­er­a­tive

We rely on our plan­et to pro­vide the fruits for our labor – as such, we remain stead­fast in inno­vat­ing and adopt­ing sys­tems that replen­ish the environment:

  • 40-acre Regen­er­a­tive Viti­cul­ture Study to learn ways of con­vert­ing farm­ing & wine­mak­ing prac­tices at scale.
  • Over 5,000 solar pan­els dri­ve a 740KW solar sys­tem that ful­ly pow­ers our bot­tling and ware­house operations
  • BioFil­tro BIDA Sys­tem recy­cles 80MM gal­lons of water each year for vine­yard irri­ga­tion and gen­er­ates 1,225 dry tons of worm cast­ings to boost the soil health of 500 acres of farmland.

B Diverse & Equitable

To ensure every­one receives an equi­table pour, we must address the chal­lenges and inequal­i­ties pre­vent­ing advance­ment and oppor­tu­ni­ties in our indus­try. Inter­nal­ly, 45% of our employ­ees are female, with 40 women serv­ing in lead­er­ship roles across depart­ments. Fur­ther ini­tia­tives include:

  • Charles Wood­son & O’Neill Fam­i­ly Wine Schol­ar­ship which aims to recruit and retain high-achiev­ing Black, Indige­nous, Peo­ple of Col­or (BIPOC) inter­est­ed in pur­su­ing a career in the wine industry.
  • Women of the Vine & Spir­its Gold Mem­ber, which pro­vides our employ­ees access to infor­ma­tive ses­sions on diver­si­ty, equi­ty, and inclu­sion to address the par­tic­u­lar chal­lenges that face women in the alco­hol bev­er­age industry.


Since 2017, O’Neill has adopt­ed LEAN sys­tems to ensure con­sis­ten­cy in oper­a­tional out­put and prod­uct qual­i­ty. These prac­tices empow­er our pro­duc­tion team at all lev­els to iden­ti­fy oper­a­tional oppor­tu­ni­ties and work towards action­able solutions.

With the imple­men­ta­tion of LEAN man­u­fac­tur­ing, O’Neill has

  • Reduced pro­cess­ing errors by 80%
  • Increased cel­lar pro­duc­tion by 35%
  • Improved cross-func­tion­al aware­ness and align­ment reduc­ing pro­cess­ing times and pro­duc­tion expectations
  • Improved employ­ee engage­ment to report oper­a­tional inefficiencies
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B Peo­ple Focused

We have an ongo­ing respon­si­bil­i­ty to serve and uplift the employ­ees, com­mu­ni­ties, cus­tomers, and con­sumers inter­re­lat­ed with O’Neill. We have fol­lowed sus­tain­able sourc­ing and oper­a­tional prac­tices at the local and nation­al lev­els to sup­port pur­pose-dri­ven brands upheld by an unwa­ver­ing pil­lar of com­mu­ni­ty service.

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O'Neill received a score of 98.3 out of 200 from B Lab — view our full assess­ment here:

B Impact Score

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About B Corporations™

Cer­ti­fied B Cor­po­ra­tions are for-prof­it com­pa­nies that use the pow­er of busi­ness to build a more inclu­sive and sus­tain­able econ­o­my. They meet the high­est ver­i­fied stan­dards of social and envi­ron­men­tal per­for­mance, trans­paren­cy, and account­abil­i­ty. To date, there are over 5,000 B Corps in 155 indus­tries and 80 coun­tries around the world.

About B Lab™

B Lab is trans­form­ing the glob­al econ­o­my to ben­e­fit all peo­ple, com­mu­ni­ties, and the plan­et. A leader in eco­nom­ic sys­tems change, our glob­al net­work cre­ates stan­dards, poli­cies, and tools for busi­ness, and we cer­ti­fy com­pa­nies — known as B Corps — who are lead­ing the way.

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