News & Press
Game Box Wines, in partnership with Wondercade, the newsletter and website from legendary actor Neil Patrick Harris, has launched an enticingly delicious new California Rosé just in time for summer.
For their next trick, Game Box will transform and elevate a classic party staple by delivering a premium, vintage-dated, California appellation Rosé in — wait for it… — a box. And with Neil Patrick Harris on hand as creative director, the box itself becomes an integral, intriguing, and irreverent part of the experience. The rosé’s ornate packaging is loaded with magical art, puzzles, riddles, stories, and even expert-puzzle-player-level Easter eggs from the mind of NPH and Wondercade’s devious team of puzzlers that are sure to bring a smile to even the most discerning wine drinkers. The new Rosé joins Game Box’s Chardonnay, Cabernet Sauvignon, Pinot Grigio, and enticing Red Blend varieties.
“Wondercade is a world in which I explore all the things that make life more enjoyable. Wonder(cade)ful things to drink and eat, epic travel experiences, the best in entertainment, brain-teasing games and, of course, brilliant magic,” says Harris. “As a card-carrying magician (3 of spades, for the record) myself, I couldn’t be more thrilled to perform my next trick with the team at Game Box Wines: bringing all of my interests together and making a delicious boxed rosé magically appear. (And by magically, I mean with the help of Game Box’s brilliant vinters).”
“Anyone who remembers exploring the back of their favorite cereal box will instantly understand Game Box Wines,” says Blaire Fraser, Marketing Director Game Box Wines. “We have crafted delicious, premium California wines housed in one-of-a-kind, creative packaging that not only reduces packaging waste but also keeps wine fresh for up to four weeks after opening instead of the typical 2 – 3 days a glass wine bottle provides. The 3‑liter box category is gaining momentum as new consumers continue to discover the convenience and value of this format, so we wanted to offer them an engaging brand that they can have fun with. And if that wasn’t enough, we decided to up our game (pun intended) by collaborating with Neil and the Wondercade team to bring fans this new, delicious creation.”
For this new Rosé, Game Box tapped expert winemaker Steven DeCosta who, under the watchful yet whimsical eye (okay, palate) of NPH, helped source only the finest grapes from premier locations across California, with specific terroirs and climates selected to develop the Rosé's complex, ripe, fresh fruit characteristics. This delightfully refreshing Rosé has subtle hints of NPH’s favorite flavors and aromas like fresh flowers, strawberry, cherry, raspberry, citrus and melon for a taste that’s positively magical.
Find Game Box Wines California Rosé at select local retailers nationwide starting in May 2023. For more info, visit us at gameboxwine.com