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News & Press

Jun 20, 2024


FitVine Wines, the mar­ket leader in high-qual­i­ty well­ness wine, is excit­ed to announce the launch of its dis­tinc­tive new FitVine Alu­minum Bot­tles with two deli­cious wines per­fect for sum­mer sip­ping — Sauvi­gnon Blanc and Chill­able Red Blend. For out­door enthu­si­asts and urban adven­tur­ers, FitVine’s new light­weight, reseal­able, and unbreak­able alu­minum wine bot­tles are ready for adven­ture. These new offer­ings deliv­er the same great-tast­ing zero-sug­ar, full-alco­hol wines that con­sumers expect from FitVine, only now in a more sus­tain­able and out­door-friend­ly package.

We are thrilled to offer FitVine wines in a con­ve­nient new for­mat bet­ter suit­ed for our active and well­ness-mind­ed con­sumers,” said Steven DeCos­ta, Direc­tor of Wine­mak­ing for FitVine Wine. The same way that FitVine drinkers nev­er have to sac­ri­fice fla­vor for bet­ter for you’ ben­e­fits, like zero sug­ar or low sul­fites, wine drinkers shouldn’t have to sac­ri­fice their favorite bev­er­age sim­ply because glass isn’t per­mit­ted poolside.”

For so long, the wine indus­try has made glass bot­tles the pri­ma­ry for­mat for wine, but glass sim­ply isn’t a fit for most occa­sions out­side of a din­ner table,” said Blaire Fras­er, Vice Pres­i­dent of Mar­ket­ing for FitVine. Wine lovers are forced to trade off to oth­er cat­e­gories such as beer or RTDs in those moments, which feels like a huge missed oppor­tu­ni­ty. At FitVine, we’re always chal­leng­ing our­selves to push beyond indus­try norms to bet­ter serve our con­sumers’ needs, whether it’s craft­ing zero-sug­ar, full alco­hol wines that don’t sac­ri­fice great taste, or find­ing new, inno­v­a­tive ways to enjoy, so launch­ing these new alu­minum bot­tles feels like a nat­ur­al exten­sion for our brand.”

In addi­tion to being more con­ve­nient and lighter to car­ry, the FitVine Alu­minum Bot­tles cool more quick­ly than glass and help keep wine cold longer. With a low­er car­bon foot­print, reusabil­i­ty and infi­nite recy­cla­bil­i­ty, FitVine’s new alu­minum wine bot­tles build on the brand’s com­mit­ment to peo­ple and the plan­et as a Cer­ti­fied B Corporation.

The 2023 FitVine Sauvi­gnon Blanc (SRP $15) is bright and refresh­ing, with crisp acid­i­ty and live­ly fla­vor notes of cit­rus, lemon­grass, and green gua­va. The 2022 Chill­able Red Blend (SRP $15) offers a lush bou­quet of cher­ry blos­som and sweet spice with deli­cious notes of sweet and tart cher­ry and fresh orange blos­som on the tongue. 

You can find the FitVine Alu­minum Bot­tle offer­ings online at www​.fitvinewine​.com as well as select retail­ers nationwide

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