FITVINE EXPANDS ITS ALUMINUM BOTTLE WINE LINE WITH THE LAUNCH OF BUBBLY ROSÉ

New 750mL eco-friend­ly, reseal­able bot­tles con­tin­ue to rede­fine how active, well­ness-mind­ed con­sumers enjoy wine wher­ev­er they go.

LARK­SPUR, Calif., [April 2, 2025] — FitVine Wine, the mar­ket leader in high-qual­i­ty well­ness wine, is excit­ed to announce the launch of the newest addi­tion to its inno­v­a­tive active bot­tle line: FitVine Bub­bly Rosé. Build­ing on FitVine’s pop­u­lar line of alu­minum wine bot­tles, the Bub­bly Rosé deliv­ers the same zero-sug­ar, full-alco­hol qual­i­ty wine the brand is known for — now in a crisp, refresh­ing bub­bly rosé designed for active lifestyles and out­door occasions.

FitVine’s alu­minum wine bot­tles have already changed the way con­sumers think about enjoy­ing wine. They pro­vide a light­weight, reseal­able, and unbreak­able for­mat that’s per­fect for every­thing from beach out­ings to back­yard gath­er­ings. The new Bub­bly Rosé offers that same con­ve­nience with a vibrant and refresh­ing taste expe­ri­ence. With notes of straw­ber­ry, peach and cit­rus, this new choice is per­fect for the spring season. 

“We are thrilled to intro­duce the newest mem­ber of our FitVine fam­i­ly, Bub­bly Rosé, in our game-chang­ing active alu­minum bot­tle,” said Blaire Fras­er, Vice Pres­i­dent of Mar­ket­ing at FitVine Wine. ​“We know our con­sumers want great-tast­ing wine that fits their active lifestyles, and this lat­est addi­tion gives them anoth­er deli­cious, con­ve­nient option they can take anywhere.”

Unlike tra­di­tion­al glass bot­tles, FitVine’s alu­minum bot­tles chill faster and keep the wine cool­er longer, mak­ing them ide­al for out­door adven­tures and pool­side hangs. In addi­tion to their prac­ti­cal ben­e­fits, these bot­tles are infi­nite­ly recy­clable and reusable, rein­forc­ing FitVine’s com­mit­ment to sus­tain­abil­i­ty and offer­ing con­sumers a choice they can feel good about.

The 2024 FitVine Bub­bly Rosé (SRP $14.99) is bright, crisp, and fruity, with refresh­ing bub­bles and fla­vors of straw­ber­ry, peach, and cit­rus. Like all FitVine wines, it con­tains zero sug­ar, low tan­nins, and less than 120 calo­ries per glass — craft­ed for those who want to enjoy wine with­out com­pro­mise. You can find FitVine Bub­bly Rosé online at www​.fitvinewine​.com and at select retail­ers nation­wide begin­ning in April. 

About FitVine Wine

FitVine® offers deli­cious, zero-sug­ar, full-alco­hol wines that fit into an active and bal­anced lifestyle. As a leader in well­ness wine and a proud Cer­ti­fied B Cor­po­ra­tion, we believe you shouldn’t have to com­pro­mise on taste or qual­i­ty to find a great wine that lets you live your fit, in what­ev­er form that takes. FitVine offers a com­plete port­fo­lio of red, white, and sparkling vari­eties that per­fect­ly match life’s best moments. Learn more at www​.fitvinewine​.com.

Press Con­tact

Jack Tay­lor PR

FitVine@​jacktaylorpr.​com