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ROC Vineyard 1

Our Story

Our Val­ues

It start­ed in 2004 with a sim­ple idea from our founder, Jeff O’Neill, that great wines should be enjoyed by all.

And those wines must be of excep­tion­al qual­i­ty cen­tered around our core belief that doing the right thing for our employ­ees, con­sumers, part­ners, and the plan­et is key to a sus­tain­able future. 

As our busi­ness has grown, so has our belief in busi­ness as a force for good — we are proud to be an indus­try leader in sus­tain­abil­i­ty and a Cer­ti­fied B Corporation.


Our Mis­sion

Inspire a hap­pi­er & more sus­tain­able world one glass at a time


Our Core Belief

Doing the right thing for our employ­ees, con­sumers, part­ners, and the plan­et is key to a sus­tain­able future


Our Val­ues

We cul­ti­vate unri­valed rela­tion­ships that build brands and businesses.

We believe that car­ing for each oth­er comes first.

We believe in peo­ple, our team, and our part­ners’ success. 

We believe that togeth­er we can add val­ue to every­thing we touch.

We are for­ward thinkers focused on build­ing for the future 

We believe that sus­tain­abil­i­ty is the right thing to do for everyone’s future

We believe in con­tin­u­ous improve­ment and in own­er­ship of our own destiny.

We believe in ingenuity.

We believe in pos­i­tive ener­gy and enthu­si­asm, a can-do attitude.

We always find ways to solve prob­lems, step­ping up to any challenge.

We believe in giv­ing a hand­shake you can trust.

We believe in cre­at­ing a work envi­ron­ment that builds secu­ri­ty and confidence

We are a hum­ble, dra­ma-free team.

We are always straight­for­ward and respect­ful of each other.

We always deliv­er qual­i­ty prod­ucts and services.

We are here to get it done, solve prob­lems and exceed goals!

We are fam­i­ly. We are O’Neill.


For­ward thinkers, inge­nu­ity that nev­er quits, a hand­shake you can trust, always deliver

ROC Vineyard 1
Oneill 27
Agroforestry 16

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