Play Video
Bottling Services Hero

News & Press

Oct 31, 2019

O’Neill Vintners & Distillers’ Branded Business On A Rapid Rise To 1 Million Cases

O’Neill Vint­ners & Dis­tillers has invest­ed about $140 mil­lion in its Par­li­er, Cal­i­for­nia-based win­ery over the past eight years, and cur­rent­ly pro­duces approx­i­mate­ly 7 mil­lion cas­es annu­al­ly. While the com­pa­ny con­tin­ues to be a large bulk wine pro­duc­er, it has sharp­ened its focus on its brand­ed port­fo­lio in recent years. Over­all, O’Neill’s brand sta­ble is pro­ject­ed to near 1 mil­lion cas­es this year, led by Impact Hot Brand” Line 39. We’ve been able to grow at about 30% annu­al­ly the last few years,” founder and CEO Jeff O’Neill tells SND. We’re try­ing to stay laser-focused on what’s impor­tant to the consumer.”

Last year, Line 39, which includes a num­ber of vari­etals retail­ing at around $10 a 750-ml., jumped 20% to 487,000 cas­es, accord­ing to Impact Data­bank. This year, the brand is pro­ject­ed to approach 600,000 cases.

Chris­tine Moll, who joined O’Neill as vice pres­i­dent of mar­ket­ing about a year ago after pre­vi­ous­ly serv­ing with Cam­pari and Bac­ar­di, says the launch of an aug­ment­ed real­i­ty app has helped con­tribute to Line 39’s momen­tum. Line 39 is inspired by the 39th par­al­lel, so our whole plat­form is around explo­ration and trav­el,” Moll explains. This year we launched an AR app that takes con­sumers to dif­fer­ent des­ti­na­tions along that par­al­lel. It also allows us to con­tin­ue con­nect­ing with the audi­ence over time and pro­vide them spe­cial offers.”

By continuing to use our site, you agree to our Privacy Policy. You can learn more about how we use cookies by reviewing our Privacy Policy.

Welcome. Before visiting, we need to verify your age.

By tapping the button below, you confirm you are at least 21 years of age.