News & Press
Sep 9, 2020
NFL Champion Charles Woodson Gains National Distribution for 'Intercept' Wine Label
Paso Robles, CA — The only defensive player ever to win a Heisman Trophy has just reached another landmark. Super Bowl champion and NFL great Charles Woodson’s Intercept wine brand proudly announces it has achieved full national distribution through its partnership with O’Neill Vintners & Distillers. Launched in 2019, Charles Woodson’s Intercept was previously available in only fifteen select markets, including the Midwest, California, and Florida. Now, Woodson is the first black NFL player and wine brand partner to gain direct-to-retail distribution nationally. Intercept is also available in 28 states for direct-to-consumer shipping, with more to follow.
Intercept is a partnership between O’Neill Vintners & Distillers — a leading California producer of premium wine brands — and Charles Woodson, an NFL veteran, sports anchor, and well-known wine aficionado. Since its limited launch in August 2019, Intercept has shipped over 18,000 cases.
“In light of what is happening in the US currently and the worldwide uncertainty, I am in awe of the reception that Intercept has achieved in less than one short year,” said Woodson. “I have always thought that wine was universal – that it brings people together – and I can’t be more grateful for the response we have seen from distributors, retailers and, most importantly, wine fans.”
“Charles is an incredible businessman, athlete, and wine professional. It is no surprise that he creates new fans in everyone who meets him – from Sommeliers to sports fanatics to wine enthusiasts. His palate and wine knowledge are astounding, and the incredible quality of the Intercept line is a direct testament to that. I look forward to seeing the brands’ success nationwide through Charles’ undying passion and inspiring leadership,” comments Christine Moll, VP of Marketing for O’Neill Vintners & Distillers.
Intercept wines are available at a suggested retail price of $20. The starting line-up includes a Cabernet Sauvignon and Red Blend from Paso Robles, with a Pinot Noir and Chardonnay from Monterey County.