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News & Press

Sep 9, 2020

NFL Champion Charles Woodson Gains National Distribution for 'Intercept' Wine Label

Paso Rob­les, CA — The only defen­sive play­er ever to win a Heis­man Tro­phy has just reached anoth­er land­mark. Super Bowl cham­pi­on and NFL great Charles Woodson’s Inter­cept wine brand proud­ly announces it has achieved full nation­al dis­tri­b­u­tion through its part­ner­ship with O’Neill Vint­ners & Dis­tillers. Launched in 2019, Charles Woodson’s Inter­cept was pre­vi­ous­ly avail­able in only fif­teen select mar­kets, includ­ing the Mid­west, Cal­i­for­nia, and Flori­da. Now, Wood­son is the first black NFL play­er and wine brand part­ner to gain direct-to-retail dis­tri­b­u­tion nation­al­ly. Inter­cept is also avail­able in 28 states for direct-to-con­sumer ship­ping, with more to follow.

Inter­cept is a part­ner­ship between O’Neill Vint­ners & Dis­tillers — a lead­ing Cal­i­for­nia pro­duc­er of pre­mi­um wine brands — and Charles Wood­son, an NFL vet­er­an, sports anchor, and well-known wine afi­ciona­do. Since its lim­it­ed launch in August 2019, Inter­cept has shipped over 18,000 cases. 

In light of what is hap­pen­ing in the US cur­rent­ly and the world­wide uncer­tain­ty, I am in awe of the recep­tion that Inter­cept has achieved in less than one short year,” said Wood­son. I have always thought that wine was uni­ver­sal – that it brings peo­ple togeth­er – and I can’t be more grate­ful for the response we have seen from dis­trib­u­tors, retail­ers and, most impor­tant­ly, wine fans.”

Charles is an incred­i­ble busi­ness­man, ath­lete, and wine pro­fes­sion­al. It is no sur­prise that he cre­ates new fans in every­one who meets him – from Som­me­liers to sports fanat­ics to wine enthu­si­asts. His palate and wine knowl­edge are astound­ing, and the incred­i­ble qual­i­ty of the Inter­cept line is a direct tes­ta­ment to that. I look for­ward to see­ing the brands’ suc­cess nation­wide through Charles’ undy­ing pas­sion and inspir­ing lead­er­ship,” com­ments Chris­tine Moll, VP of Mar­ket­ing for O’Neill Vint­ners & Distillers.

Inter­cept wines are avail­able at a sug­gest­ed retail price of $20. The start­ing line-up includes a Caber­net Sauvi­gnon and Red Blend from Paso Rob­les, with a Pinot Noir and Chardon­nay from Mon­terey County.

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