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News & Press

Dec 12, 2023


TAM­PA, Fla. (Dec. 12, 2023) – Rock n’ Roll Run­ning Series is excit­ed to announce a new, mul­ti-year part­ner­ship with FitVine Wine. The part­ner­ship will fea­ture FitVine as the Offi­cial Wine and Cel­e­bra­tion Part­ner of each Rock n’ Roll® Run­ning Series event in the Unit­ed States and see FitVine wine and pros­ec­co avail­able to try at every tour stop on the Series. 

FitVine Wine was cre­at­ed in 2015 by friends who saw a gap in the mar­ket for great-tast­ing wines that bet­ter fit their active and bal­anced lifestyle. With a focus on craft­ing deli­cious, sus­tain­ably pro­duced wines that deliv­er key well­ness ben­e­fits, FitVine wines have zero sug­ar, low sul­fites, and tan­nins, full alco­hol, are gluten-free, and have less than 125 calo­ries per 5oz serv­ing. They are designed for those who want great wine with­out unnec­es­sary ingre­di­ents or compromises. 

FitVine wine is all about bal­ance and the belief that you shouldn’t have to choose between things you love — whether it’s crush­ing a PR or enjoy­ing a deli­cious glass of zero-sug­ar, full-fla­vor wine. We also believe wine should be fun and cel­e­brate liv­ing your best life, so part­ner­ing with a like-mind­ed brand like the Rock n’ Roll Run­ning Series to bring FitVine to run­ners across the coun­try feels like the per­fect pair­ing,” said Blaire Fras­er, Vice Pres­i­dent Mar­ket­ing, FitVine Wines. We’re so excit­ed to be the offi­cial cel­e­bra­tion part­ner of the Rock n’ Roll Run­ning Series and can’t wait to sup­port them in their mis­sion to Bring Fun to the Run.”

Run­ners will get to enjoy FitVine Wine at the Rock n’ Roll Run­ning Series Health & Fit­ness Expo pri­or to each race as well as a toast to their suc­cess at the Fin­ish Line Fes­ti­val once their race is complete. 

We’re excit­ed to wel­come FitVine Wine to the Rock n’ Roll Run­ning Series fam­i­ly as the Offi­cial Wine and Cel­e­bra­tion Part­ner. FitVine Wine offers our par­tic­i­pants just what they are look­ing for in a prod­uct that both com­ple­ments their train­ing and cel­e­brates their accom­plish­ments. We’re look­ing for­ward to toast­ing all ath­letes that cross a Rock n’ Roll fin­ish line this com­ing year with a cel­e­bra­to­ry glass of FitVine,” said Matt Wik­strom, Chief Part­ner­ships Offi­cer at The IRON­MAN Group. 

Known for Bring­ing Fun to the Run®, the Rock n’ Roll Run­ning Series has a dis­tance and des­ti­na­tion for every­one, includ­ing 1‑mile, 5K, 10K, half marathon, marathon, as well as Dog­gie Dash and KiDS ROCK® options. With the Series’ live­ly race atmos­phere and cel­e­bra­to­ry Encore Enter­tain­ment, the Rock n’ Roll Run­ning Series com­bines live music and enter­tain­ment with scenic routes that give par­tic­i­pants a run­ning tour of host cities.

For more infor­ma­tion on FitVine Wine, vis­it www​.fitvinewine​.com.

For more infor­ma­tion on the Rock n’ Roll Run­ning Series, vis­it www​.run​rock​n​roll​.com. Media inquiries may be direct­ed to press@​runrockroll.​com.


About FitVine

FitVine® offers deli­cious, low-sug­ar, full-alco­hol wines designed to fit into an active and bal­anced lifestyle. As a leader in well­ness wine, we believe you shouldn’t have to com­pro­mise on taste or qual­i­ty to find a great wine that lets you live your fit, in what­ev­er form that takes. FitVine offers a full port­fo­lio of red, white, and sparkling vari­eties that pair per­fect­ly with all of life’s best moments. Learn more at www​.fitvinewine​.com.

About Rock n’ Roll Run­ning Series

Estab­lished in 1998, the Rock n’ Roll® Run­ning Series’ sim­ple idea of mak­ing run­ning fun has trans­formed both the U.S. and glob­al run­ning land­scape by infus­ing the course with live bands, cheer teams, and enter­tain­ing water sta­tions, cre­at­ing a block-par­ty atmos­phere for par­tic­i­pants and spec­ta­tors alike. Focused on run­ning, music and com­mu­ni­ty, race week­ends kick off with a free Health & Fit­ness Expo show­cas­ing the lat­est in run­ning gear, sports appar­el, health and nutri­tion­al infor­ma­tion, and much more. Events cul­mi­nate with an Encore Enter­tain­ment expe­ri­ence fea­tur­ing eclec­tic musi­cal artists from a vari­ety of gen­res. With a goal of help­ing par­tic­i­pants find the Beat in Their Feet™, the Rock n’ Roll Run­ning Series has also fea­tured some of the biggest names in music, with past per­for­mances includ­ing the likes of Mack­le­more & Ryan Lewis, O.A.R., Aloe Blacc, Pit­bull, Flo Rida, The Band Per­ry, Fitz and the Tantrums, the Goo Goo Dolls, Bret Michaels, Kesha, The Revival­ists, Hunter Hayes, Cap­i­tal Cities, and Matt Nathanson. Fur­ther infor­ma­tion about the Rock n’ Roll Run­ning Series can be found online at www​.Run​Rock​n​Roll​.com and fol­low @RunRocknRoll on all social platforms.

About The IRON­MAN Group 

The IRON­MAN Group oper­ates a glob­al port­fo­lio of events that includes the IRON­MAN® Triathlon Series, the IRON­MAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll® Run­ning Series, IRONKIDS®, World Triathlon Cham­pi­onship Series, pre­mier run­ning events includ­ing the Stan­dard Char­tered Sin­ga­pore Marathon™ and City2Surf®, UTMB® World Series trail-run­ning events includ­ing the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Aus­tralia™ by UTMB®, Epic Series™ moun­tain bike races includ­ing the Absa Cape Epic®, road cycling events includ­ing Haute Route®, and oth­er mul­ti­sport races. The IRON­MAN Group is the largest oper­a­tor of mass par­tic­i­pa­tion sports in the world and pro­vides more than a mil­lion par­tic­i­pants annu­al­ly the ben­e­fits of endurance sports through the company’s vast offer­ings. Cater­ing to the full ath­lete expe­ri­ence, the com­pa­ny port­fo­lio also includes Ful­Gaz® vir­tu­al cycling, the most real­is­tic indoor rid­ing expe­ri­ence con­nect­ed fit­ness appli­ca­tion aimed at prepar­ing ath­letes for real-world events. Since the incep­tion of the icon­ic IRON­MAN® brand and its first event in 1978, ath­letes have proven that ANY­THING IS POS­SI­BLE® by cross­ing fin­ish lines around the world. Begin­ning as a sin­gle race, The IRON­MAN Group has grown to become a glob­al sen­sa­tion with hun­dreds of events across 55+ coun­tries. The IRON­MAN Group is owned by Advance, a pri­vate, fam­i­ly-owned busi­ness, and Ork­i­la Cap­i­tal, a growth equi­ty firm focused on build­ing great brands. For more infor­ma­tion, vis­it www​.iron​man​.com/​a​b​o​u​t​-​i​r​o​n​m​a​n​-​group.

About Advance  

Advance is a pri­vate, fam­i­ly-held busi­ness that owns and invests in com­pa­nies across media, enter­tain­ment, tech­nol­o­gy, com­mu­ni­ca­tions, edu­ca­tion and oth­er promis­ing growth sec­tors. Our mis­sion is to build the val­ue of our com­pa­nies over the long-term by fos­ter­ing growth and inno­va­tion. Advance’s port­fo­lio includes Condé Nast, Advance Local, Stage Enter­tain­ment, The IRON­MAN Group, Amer­i­can City Busi­ness Jour­nals, Lead­ers Group, Tur­nitin, and Pop. Togeth­er these oper­at­ing com­pa­nies employ more than 17,000 peo­ple in 29 coun­tries. Advance is also among the largest share­hold­ers in Char­ter Com­mu­ni­ca­tions, Warn­er Bros. Dis­cov­ery and Red­dit. For more infor­ma­tion vis­it www​.advance​.com.

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