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News & Press

Sep 26, 2019

Breakthru Beverage Group Expands Partnership with O’Neill Vintners & Distillers in Multiple East Coast Markets

New York, NY – Today, Break­thru Bev­er­age Group announced it has expand­ed its sales part­ner­ship with O’Neill Vint­ners & Dis­tillers, one of the fastest grow­ing winer­ies in the US. Break­thru will now rep­re­sent the full port­fo­lio includ­ing Line 39, Inter­cept, Robert Hall, Day Owl, Harken and Exi­tus in Delaware, Mary­land and Wash­ing­ton DC effec­tive Octo­ber 12019.

We’ve achieved strong results in our part­ner­ship with Break­thru in ten oth­er mar­kets and we have com­plete con­fi­dence in their capa­bil­i­ties to con­tin­ue to exe­cute our growth strat­e­gy as we expand our foot­print togeth­er,” said Mark Fed­erighi, Chief Sales Offi­cer for O’Neill Vint­ners & Dis­tillers. As we con­tin­ue to evolve our busi­ness to meet con­sumer demands for our prod­ucts, Break­thru is well posi­tioned to help us grow our mar­ket share through their insight and strate­gic vision. We look for­ward to what’s to come as our rela­tion­ship grows.”

Found­ed in 2004, O’Neill Vint­ners & Dis­tillers has become the 7th largest win­ery in the US, with a rep­u­ta­tion as one of the pre­mier wine pro­duc­ers in the busi­ness. Lever­ag­ing their ver­ti­cal­ly inte­grat­ed vine­yard, win­ery and bot­tling oper­a­tions, O’Neill Vint­ners pro­vides the high­est qual­i­ty prod­ucts. Break­thru cur­rent­ly rep­re­sents the O’Neill port­fo­lio in Ari­zona, Flori­da, Illi­nois, Min­neso­ta, Neva­da, Penn­syl­va­nia, South Car­oli­na, Vir­ginia and Wis­con­sin as well as Cana­da, prov­ing a well-estab­lished rela­tion­ship and suc­cess­ful track record with O’Neill.

O’Neill’s port­fo­lio con­tin­ues to out­pace the cat­e­go­ry, and they have cap­i­tal­ized on this con­sis­tent growth with con­tin­ued strate­gic invest­ments,” said Kevin Roberts, Exec­u­tive Vice Pres­i­dent, Sup­pli­er Devel­op­ment of Break­thru Bev­er­age Group. O’Neill’s expan­sion across the Mid-Atlantic is a direct result of the val­ue we pro­vide through col­lab­o­ra­tion. We have every inten­tion to con­tin­ue to deliv­er the type of results our part­ners have come to expect from us.”

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