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Pri­va­cy Policy

We believe that car­ing for each oth­er comes first.


Last mod­i­fied: Octo­ber 25, 2021


O’Neill Bev­er­ages Co. LLC (here­inafter​"O'Neill") and its brands, affil­i­ates, sub­sidiaries, com­pa­nies and/​or their relat­ed brands (col­lec­tive­ly referred to here as​"we,"​"our,") cre­at­ed this Pri­va­cy Pol­i­cy to inform our web­site users, club mem­bers, event registrants/​participants, newsletter/​information recip­i­ents, pro­mo­tion, con­test, sweep­stakes or cam­paign par­tic­i­pants, online com­mu­ni­ty par­tic­i­pants, those who cor­re­spond with us via SMS (text mes­sage), those who pur­chase or inquire about our prod­ucts and ser­vices and oth­ers (col­lec­tive­ly referred to as​"you") about our prac­tices regard­ing col­lec­tion, use and dis­clo­sure of per­son­al­ly iden­ti­fi­able infor­ma­tion ("per­son­al infor­ma­tion") that you pro­vide to us or we col­lect from you. All ref­er­ences to our​"web­site" in this Pri­va­cy Pol­i­cy include any of our affil­i­at­ed sites linked to our web­site as well as any of our affil­i­at­ed mobile applications.

This Pri­va­cy Pol­i­cy does not apply to infor­ma­tion col­lect­ed by any third par­ty (oth­er than our affil­i­ates, sub­sidiaries, and data ser­vice providers), includ­ing through any appli­ca­tion or con­tent (includ­ing adver­tis­ing), whether or not such is linked to, or acces­si­ble from or on, our web­sites or apps.

This Pri­va­cy Pol­i­cy does not apply to any per­son­al infor­ma­tion col­lect­ed from or about any of our employ­ees or our affil­i­ates’ or sub­sidiaries’ employ­ees. Per­son­al infor­ma­tion col­lect­ed from any such employ­ees will be pro­tect­ed by the pri­va­cy pol­i­cy con­tained in our employ­ment poli­cies and handbook.


We may receive per­son­al infor­ma­tion (includ­ing, with­out lim­i­ta­tion, age, birth­date, address, email address, phone num­ber, social media account infor­ma­tion, and geo­graph­ic loca­tion) from you both online and offline. Offline, we may receive infor­ma­tion from you through tele­phone, writ­ten cor­re­spon­dence, email, or oth­er com­mu­ni­ca­tion meth­ods, and in per­son, includ­ing at our winer­ies, tast­ing rooms, or retail loca­tions. Online, we may receive infor­ma­tion through our web­site, an affil­i­at­ed site, a brand page on a com­mu­ni­ty web­site or social media site or through sim­i­lar online avenues, and via mobile phone appli­ca­tions or SMS (text mes­sage) cor­re­spon­dence. In many cas­es, such infor­ma­tion will be col­lect­ed direct­ly from you, such as through a trans­ac­tion or inquiry (includ­ing via a tele­phone call or SMS cor­re­spon­dence) or your sub­mis­sion of a form, reg­is­tra­tion or com­mu­ni­ca­tion to us. Infor­ma­tion may also be gath­ered from third-par­­ty sources (includ­ing with­out lim­i­ta­tion, our third-par­­ty ser­vice providers (such as mar­ket­ing and ful­fill­ment com­pa­nies), opt-in lists, con­sumer report­ing agen­cies, oth­er com­pa­nies, and refer­rals) and through your activ­i­ties and inter­ac­tions with us, includ­ing, with­out lim­i­ta­tion, your online activ­i­ty on our web­site and social media pages. We may com­bine data col­lect­ed from these dis­parate sources unless we tell you oth­er­wise. Any of your per­son­al infor­ma­tion or oth­er infor­ma­tion gath­ered by one of our brands may be shared with and used by any of our oth­er brands in accor­dance with this Pri­va­cy Policy.


The types of per­son­al infor­ma­tion we col­lect may include the fol­low­ing, depend­ing on your activities:

  • Con­tact infor­ma­tion and Geo­graph­ic Location,
  • Personal/​demo­graph­ic infor­ma­tion,
  • Data specif­i­cal­ly request­ed in rela­tion to an activ­i­ty or an event,
  • Data pro­vid­ed by third par­ties if you choose to con­nect your use of our ser­vices through a third-par­ty ser­vice,
  • User and account infor­ma­tion,
  • Trans­ac­tion­al and finan­cial infor­ma­tion,
  • Pref­er­ences, inter­ests, views, and com­ments, and
  • Event or pro­mo­tion par­tic­i­pa­tion information.

As you use our web­site, some infor­ma­tion can be​"pas­sive­ly" col­lect­ed using var­i­ous tech­nolo­gies, such as cook­ies, web bea­cons, and nav­i­ga­tion­al and loca­tion data col­lec­tion. Your Inter­net brows­er auto­mat­i­cal­ly trans­mits some of this infor­ma­tion, such as the URL of the web­site you just vis­it­ed and the Inter­net Pro­to­col (IP) address and brows­er ver­sion cur­rent­ly being used by your com­put­er. Such tech­nolo­gies help us to keep track of your inter­ac­tions with our web­site and pro­vide you with a more cus­tomized experience.

As is the case with many web­sites, our web­site may use cook­ies and oth­er auto­mat­ed infor­ma­tion col­lec­tion means. Cook­ies are infor­ma­tion about you from our web­site that is stored on your brows­er or hard dri­ve. Cook­ies save you time because you do not need to man­u­al­ly re-enter the infor­ma­tion stored on your hard dri­ve. Cook­ies also help us opti­mize and upgrade our web­site by show­ing when and how users use our web­site. You can set your brows­er to noti­fy you when a cook­ie is sent or refuse cook­ies alto­geth­er, but cer­tain fea­tures of our web­site might not work with­out cookies.

Our web­site may also use IP address­es for the same pur­pos­es iden­ti­fied above, as well as to ana­lyze trends, admin­is­ter our web­site, track users' move­ments and online activ­i­ty and gath­er demo­graph­ic infor­ma­tion for aggre­gate use.

We may use web bea­cons on our web­site to access and set cook­ies and oth­er­wise help us to bet­ter under­stand how users are mov­ing through our web­site. Infor­ma­tion pro­vid­ed by the web bea­con includes the computer's IP address, the type of brows­er being used and the time that the web bea­con was viewed. We may also use web bea­cons in emails and newslet­ters so that we know when such com­mu­ni­ca­tions have been opened and to oth­er­wise help us tai­lor our com­mu­ni­ca­tions to indi­vid­ual users.


We use per­son­al infor­ma­tion about cus­tomers to respond to your requests; to pro­vide prod­ucts or ser­vices that you have ordered; to process your order trans­ac­tions and con­tact you regard­ing your order; to invite and help you to par­tic­i­pate in online and offline events, activ­i­ties and/​or clubs; to allow you to post infor­ma­tion and oth­er con­tent online; to improve our prod­ucts, ser­vices and web­sites; to fol­low up with you after you have com­mu­ni­cat­ed with us or sub­mit­ted infor­ma­tion to us; to send pro­mo­tion­al com­mu­ni­ca­tions or offers (unless you have request­ed that we not send such com­mu­ni­ca­tions); for mar­ket­ing, research and legal pur­pos­es and oth­er pur­pos­es (includ­ing call cen­ter record­ings); to per­mit you to par­tic­i­pate in and to oth­er­wise admin­is­ter sweep­stakes, pro­mo­tions, cam­paigns and con­tests; to address your inter­ests and con­cerns; and as oth­er­wise spec­i­fied in this Pri­va­cy Pol­i­cy and/​or at the point of per­son­al infor­ma­tion col­lec­tion. We use per­son­al infor­ma­tion about cus­tomers in con­texts that include the following:

  • Con­duct­ing and fol­low­ing up on inter­ac­tions and transactions,
  • Reg­is­tra­tion, such as for events, mem­ber­ships, accounts (i.e., log-ins and pass­words, etc.),
  • To allow your par­tic­i­pa­tion in online communities/pro­vi­sion of user-gen­er­at­ed content,
  • To allow you to con­tact us with ques­tions, com­ments or con­cerns and to address your communications,
  • To respond to your requests,
  • To per­mit your par­tic­i­pa­tion in con­tests, sweep­stakes and oth­er pro­mo­tions, and
  • For mar­ket­ing pur­pos­es (unless you have told us oth­er­wise).

We may use your con­tact infor­ma­tion to tell you about oth­er prod­ucts and ser­vices (includ­ing those of our oth­er brands, affil­i­ates, and com­pa­nies) that we believe might be of inter­est. If at any time you do not want com­mu­ni­ca­tions from us for pro­mo­tion­al pur­pos­es, please let us know by indi­cat­ing such pref­er­ence in an email to privacy@​oneillwine.​com. This opt-out does not apply to infor­ma­tion pro­vid­ed to us as a result of a prod­uct pur­chase, prod­uct ser­vice expe­ri­ence or oth­er sim­i­lar trans­ac­tion. O’Neill does not, and will not, sell any per­son­al infor­ma­tion we col­lect or use.

Shar­ing Per­son­al Infor­ma­tion. We do use mar­ket­ing and adver­tis­ing part­ners, how­ev­er, and we share cook­ies, IP address­es, and device iden­ti­fiers with them for a busi­ness pur­pose so that they can help us pro­mote our services. 

We may dis­close per­son­al infor­ma­tion you pro­vide to any of our oth­er brands and to ser­vice providers that we use to sup­port our busi­ness and oper­a­tions (e.g., deliv­ery ser­vices, finan­cial insti­tu­tions, ful­fill­ment ser­vices, tech­ni­cal sup­port, adver­tis­ing, pub­lic rela­tions, media, and mar­ket­ing ser­vices, sweep­stakes, pro­mo­tions, cam­paigns, and con­test-relat­ed ser­vices, call-in cen­ters, e‑commerce and oth­er web-relat­ed ser­vices such as web host­ing and web mon­i­tor­ing ser­vices and event-relat­ed ser­vices such as online and offline data cap­ture) who have agreed to keep the infor­ma­tion con­fi­den­tial and use it only to pro­vide the applic­a­ble service(s). In some cas­es, we work with oth­er com­pa­nies who help to gath­er infor­ma­tion from you or help us to com­mu­ni­cate with you. For exam­ple, our mobile appli­ca­tions or SMS cor­re­spon­dence cam­paigns may be admin­is­tered by a third par­ty ser­vice provider.

We may also dis­close per­son­al infor­ma­tion to third par­ties (includ­ing, with­out lim­i­ta­tion, gov­ern­men­tal agen­cies) if required to do so by law, reg­u­la­tion or court order; to respond to gov­ern­men­tal and/​or law enforce­ment requests; to iden­ti­fy, con­tact or bring legal action against some­one who may be caus­ing injury to or inter­fer­ing with our (or oth­ers') rights or prop­er­ty; to sup­port any actu­al or threat­ened claim, defense or dec­la­ra­tion in a case or before any juris­dic­tion­al and/​or admin­is­tra­tive author­i­ty, arbi­tra­tion or medi­a­tion pan­el; or in con­nec­tion with dis­ci­pli­nary actions/​investigations. Like­wise, we may dis­close per­son­al infor­ma­tion to third par­ties in con­nec­tion with the sale, assign­ment or oth­er trans­fer of the busi­ness of our web­site or the sale, assign­ment, merg­er, reor­ga­ni­za­tion or oth­er trans­fer of any of our brands or companies.

We (includ­ing any of our brands) may use your user-gen­er­at­ed con­tent you choose sub­mit to us includ­ing by dis­play­ing it on our sites and includ­ing for our pro­mo­tion­al purposes.


We take the secu­ri­ty of your data very seri­ous­ly and take steps to pro­tect per­son­al infor­ma­tion from loss, mis­use and unau­tho­rized access, dis­clo­sure, alter­ation or destruc­tion, whether in trans­mis­sion or stor­age includ­ing by pseu­do­nymiz­ing and/​or encrypt­ing data in cer­tain cas­es. Unfor­tu­nate­ly, even though we use com­mer­cial­ly rea­son­able efforts to pro­tect your infor­ma­tion, we can­not guar­an­tee com­plete secu­ri­ty. Any infor­ma­tion that you pro­vide to us is done so entire­ly at your own risk. More­over, you are respon­si­ble for main­tain­ing the con­fi­den­tial­i­ty of any user­name and pass­word you use.


We want to keep in touch with you in ways that you find to be ben­e­fi­cial. If you don't want us to use your con­tact infor­ma­tion to com­mu­ni­cate with you for pro­mo­tion­al pur­pos­es, please tell us that when you pro­vide your con­tact infor­ma­tion. If you decide at a lat­er time you do not want to receive pro­mo­tion­al com­mu­ni­ca­tions, you can com­mu­ni­cate this to us by fol­low­ing the instruc­tions in the com­mu­ni­ca­tions that we may send you. You can also com­mu­ni­cate with by email­ing privacy@​oneillwine.​com and request­ing to be opt­ed out of such com­mu­ni­ca­tions. Keep in mind that these pref­er­ences regard­ing pro­mo­tion­al con­tacts do not mean that we might not con­tact you for oth­er rea­sons, such as those relat­ed to an order you placed, an inquiry you made, a newslet­ter to which you may have sub­scribed, a mem­ber­ship you under­took, an event for which you reg­is­tered, or a legal­ly required notice.


If you have par­tic­i­pat­ed in our gen­er­al SMS cor­re­spon­dence cam­paign, you may opt-out by tex­ting​"STOP" to the short­code pro­vid­ed in that mes­sage. Text​"HELP" to the code for help or call us at the Con­sumer Rela­tions num­ber below for more assis­tance. Mes­sage and data rates may apply.


Cal­i­for­nia res­i­dents, please see our Sup­ple­men­tal Cal­i­for­nia Con­sumer Pri­va­cy Act Dis­clo­sures, con­tained in our Cal­i­for­nia Pri­va­cy Notice


If you have any ques­tions about this Pri­va­cy Pol­i­cy or our infor­ma­tion prac­tices, please con­tact us by call­ing or call­ing our local num­ber at (559) 358‑2795 or our toll-free num­ber at (888) 400‑6628 or by email­ing privacy@​oneillwine.​com


This Pri­va­cy Pol­i­cy may be revised from time to time for any rea­son. If this Pri­va­cy Pol­i­cy changes, the revised pol­i­cy will include a new effec­tive date, and we will noti­fy you of such changes by post­ing the revised pol­i­cy on this page. Any such changes will auto­mat­i­cal­ly apply to all uses of our web­site and col­lec­tion and use of your per­son­al infor­ma­tion by us, on or after such effec­tive date (until such time as this Pri­va­cy Pol­i­cy is sub­se­quent­ly revised). If you don't want us to use your per­son­al infor­ma­tion accord­ing to the new pol­i­cy, don’t sub­mit your per­son­al infor­ma­tion or vis­it our web­site. Be sure to check the Pri­va­cy Pol­i­cy when­ev­er you sub­mit per­son­al infor­ma­tion or use our web­site. The effec­tive date of this Pri­va­cy Pol­i­cy is July 1, 2020.

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